TRENT Design Thinking, Innovation & the value of right-thinking in a left-brain world..

mETaL ScULPToR, AcAdemiC, COnsultANT, aUthOr

Scott Trent, Ph.D., is a metal sculptor, academic, community activist, and entrepreneur.  He is founding director for the Henderson Art Project, and President of Support the Arts, a non-profit created to promote artists, the arts and win/win community projects.  He has served as a board member for the Texas Sculpture Association and the artist in residence for the city of Frisco from 2010 - 2013.
He received his graduate degree in Emerging Media and Communication/Arts and Technology school from the University of Texas at Dallas.  His areas of specialty include Design Thinking, innovation, creativity, digital design, with an interest in information design, digital rhetoric, visual communication and media based collaboration.  He is an associate professor at Collin County College and adjunct instructor at Tarrant County College.  As a business consultant, Trent has worked with fortune 100 companies in areas of communication, leadership, and team effectiveness for twenty years. 

After operating his silk-screening business for nine years, he decided that he wanted to focus on Fine Art; he sold the business and has been sculpting since 2001.  His work can be found in permanent placement with the city of Frisco, Dallas Holocaust Museum and hundreds of private collections and numerous public spaces.  He was responsible for the placement of 24 works of art, by area artists on Henderson Avenue in Dallas, Texas.  Dallas News columnist, Michael Granberry wrote, “When it comes to public art, no one has done more in recent years than Scott Trent, the force behind the Henderson Art Project.” 

      Gift Book: Thank you    

Right: A New Design Perspective for Business Innovation
The Year I Fed the Coyotes
The Innovation Lab: A User's Guide to Solving Wicked Problems

This book addresses the practices and challenges of innovation in business. It is for those in large organizations that seek a way to re-imagine how they do business as well as smaller companies looking for competitive advantages. The book proposes a new design perspective which challenges ideas about the “right” way to succeed in business. The ultimate goal is to show organizational leaders the value of creativity, and inspire the right-brain thinkers to expect a position at the boardroom table when innovation is a must.

Innovation is not magical, mystical or available only to the creative virtuoso.  A Design Perspective is easily obtained and an absolute MUST to be nurtured, supported, and encouraged by leadership in all organizations.  The authors provide an innovation model to work from and guidelines to follow; but ultimately the answers reside in the people and infrastructure designed to promote creativity.  Promoting the value of right-thinking at the right time, by the right people is the message and we explain why.

Innovation is never apparent in convention. Some times you must feed the coyotes. People will tell you it is foolish and dangerous. It is those foolish few that are the innovators. This is a contemporary parable that shows the similarity to feeding the wild and innovating.
The following is a workbook companion to the book, “Right: A New Design Perspective for Business Innovation.” It provides instructions how to apply Design Think, an Introduction to the Innovation Cube to facilitate the innovation process, and an experiential manual to practice Creative Leadership. This book applies to any organization that must innovate to succeed; it is a user’s guide to Solving Wicked Problems. The booklet continues the exploration of Design as a process to inspire leaders, facilitate innovation, and developing practical applications to help organizations innovate.


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